Blog.

Notes from Golden Funnel Studio

What I've learned building funnels, websites and course platforms.

Short essays from real client work, written by Sodiq Alao. No marketing fluff. Just what's worked, what hasn't and what I'd do differently next time.

The 7-Step Process Behind a Course That Actually Sells

Strategy · Featured

The 7-Step Process Behind a Course That Actually Sells

Most course creators spend all their energy on content and none on the system that gets people to actually buy. In this breakdown, I walk through the exact 7-step process behind a real client's course launch, from market research to the offer that closed the sale.

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Why most course websites fail to convert

Conversion

Why most course websites fail to convert

A polished site isn't a sales engine. Here's what actually turns a curious visitor into a paying student.

May 24, 2026
The Kajabi setup mistakes costing you sales

Platforms

The Kajabi setup mistakes costing you sales

Most Kajabi sites leak revenue in the same five places. Fix these before you spend another dollar on traffic.

May 10, 2026
How to build a funnel that turns visitors into clients

Funnels

How to build a funnel that turns visitors into clients

The five pieces every premium funnel needs, in the order they should appear, plus the mistakes I see most often.

April 28, 2026
How to increase course completion rates

Courses

How to increase course completion rates

Small UX changes inside your course portal that quietly drive completion, retention and referrals.

April 12, 2026
Landing page elements that actually drive conversions

Conversion

Landing page elements that actually drive conversions

Forget the trend list. These are the page elements that consistently move qualified buyers to take action.

March 30, 2026
What every coach needs before launching an online course

Strategy

What every coach needs before launching an online course

Tech is the easy part. Here's the strategic groundwork that decides whether your launch lands or flops.

March 14, 2026
The difference between a website and a conversion system

Strategy

The difference between a website and a conversion system

Why your beautiful site keeps producing tire-kickers, and what to change so it produces qualified buyers instead.

February 26, 2026
Connecting the whole buyer journey inside Kajabi

Platforms

Connecting the whole buyer journey inside Kajabi

How to wire your offers, pipelines, emails and portal together so a buyer never has to work out what happens next.

February 10, 2026